TAJBank Limited, Nigeria\u2019s foremost non-interest bank, has announced Nollywood acts, Osita Iheme (Pawpaw) and Saratu Daso as brand ambassadors.<\/P>
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According to a statement the bank\u2019s Chief Executive Officer, Hamid Joda in Abuja on Friday, the idea is a marketing strategy to popularise TAJBank\u2019s techno-powered innovative products and services in the grassroots.<\/P>
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Hamid said that it would also deepen financial inclusion in the country.<\/P>
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He also listed Uzee Usman, Aisha Falke (Northern Hibiscus) and Hauwa Jalilah as brand influencers of the bank.<\/P>
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He said that the emergence of the ambassadors and influencers followed a rigorous selection process by a brand expert team constituted by the management.<\/P>
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According to him, the initiative was based on the customer-oriented business philosophy of TAJBank.<\/P>
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\u201cIt is also aimed at leveraging the brand ambassadors and influencers\u2019 selfless services and commitment to poverty alleviation in the grassroots,\u201d he said.<\/P>
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He said it will take the TAJBank customer-focused services story to millions of under-served and unbanked people across the country.<\/P>
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He described the event as epochal in the bank\u2019s efforts to tell Nigerians and the global community that TAJBank was determined to serve them better by bringing joy to as many as are ready to bank with it.<\/P>
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\u201cAs you can see, these brand ambassadors and influencers have carved a niche for themselves as highly responsible players in the movie industry over the years.<\/P>
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\u201cBy their actions, they are people-oriented and socially responsible, especially through their financial and other supports to the needy in the society.<\/P>
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\u201cThis aligns with the corporate philosophy of TAJBank, which is to care for the needy through interest-free innovative products and services.<\/P>
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\u201cSo, as our partners in the brand and marketing drive for TAJBank, we are optimistic that millions of customers, who are our only interest, will immeasurably benefit from this partnership,\u201d he said.<\/P>
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In a remarks on behalf of the ambassadors, Iheme said that he was proud to be part of TAJBank\u201ds commitment to poverty alleviation in the country.<\/P>
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\u201cI am taking the TAJBank brand to anywhere I go from now, and I will tell the people that TAJBank is the bank to bank with because it cares for all,\u201d he said.<\/P>
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Also, Aisha Falke, who is one of the newly announced influencers, said that she was proud to have emerged as one TAJBank\u2019s influencers.<\/P>
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\u201c Let me assure the management that I will do my best to take the bank\u2019s mantra, which is \u201cour only interest is you, the customer\u201d to my followers and admirers both locally and internationally.<\/P>
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\u201cTAJBank is a futuristic and innovative non-interest bank that can stand by its customers through thick and thin and offer them the best services at no interest charged.<\/P>
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\u201cThe bank\u2019s message is clear \u2013 innovative service at no pains \u2013 and I am ready to take this to everywhere I go\u201d, she said.<\/P>
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Source: News Agency of Nigeria<\/P>
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TAJBank Limited, Nigeria\u2019s foremost non-interest bank, has announced Nollywood acts, Osita Iheme (Pawpaw) and Saratu Daso as brand ambassadors.According to a statement the bank\u2019s Chief Executive Officer, Hamid Joda in Abuja on Friday, the idea is a mar…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"\n