{"id":45001,"date":"2022-05-20T05:36:23","date_gmt":"2022-05-20T05:36:23","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=92044"},"modified":"2022-05-20T05:36:23","modified_gmt":"2022-05-20T05:36:23","slug":"advance-local-est-un-nouveau-client-de-sophi-io","status":"publish","type":"post","link":"https:\/\/southafricagazette.com\/advance-local-est-un-nouveau-client-de-sophi-io\/","title":{"rendered":"Advance Local est un nouveau client de Sophi.io"},"content":{"rendered":"
\n

TORONTO, 19 mai 2022 (GLOBE NEWSWIRE) — Advance Local, l’un des plus grands groupes de m\u00e9dias aux \u00c9tats-Unis exploitant 10\u00a0organisations d’information et d’actualit\u00e9s de premier plan et touchant 55\u00a0millions de personnes chaque mois, a quadrupl\u00e9 son objectif d’abonnement en utilisant Sophi Content Paywall Engine. Face aux pressions publicitaires exacerb\u00e9es par le coronavirus, Advance Local a augment\u00e9 de 45\u00a0% les conversions d’abonnement gr\u00e2ce \u00e0 Sophi.io<\/u><\/a>, une plateforme d’automatisation, d’optimisation et de pr\u00e9diction bas\u00e9e sur l’IA d\u00e9velopp\u00e9e par The Globe and Mail. Son succ\u00e8s avec Sophi lui a \u00e9galement valu une place de finaliste aux Digiday Media Awards, annonc\u00e9s cette semaine.<\/p>\n

Neil Katz, directeur de la client\u00e8le chez Advance Local, a d\u00e9clar\u00e9\u00a0: \u00ab\u00a0Nous souhaitions voir jusqu’o\u00f9 Sophi pouvait nous conduire, c’est pourquoi nous avons test\u00e9 Sophi Content Paywall sur l’un de nos plus grands sites. Les r\u00e9sultats ont \u00e9t\u00e9 significatifs. Nous esp\u00e9rions une hausse de 10\u00a0% du taux de conversion et Sophi a multipli\u00e9 par quatre ce r\u00e9sultat. Nous poursuivons le d\u00e9ploiement des solutions Sophi sur un plus grand nombre de nos sites en ce moment m\u00eame.\u00a0\u00bb<\/p>\n

Advance a commenc\u00e9 \u00e0 utiliser Sophi Content Paywall Engine<\/em> sur l’un de ses plus grands sites, cleveland.com<\/a>, pour obtenir de meilleures informations sur la valeur de son contenu et alimenter sa nouvelle activit\u00e9 d’abonnement. La technologie utilise le traitement avanc\u00e9 du language naturel (NPL) pour analyser chaque \u00e9l\u00e9ment de contenu et s\u00e9lectionner les articles \u00e0 placer derri\u00e8re un p\u00e9age de lecture num\u00e9rique. Il ne s\u00e9lectionne que les articles pour lesquels les opportunit\u00e9s de revenus d’abonnement d\u00e9passent les revenus publicitaires perdus.<\/p>\n

Au cours d’une exp\u00e9rience o\u00f9 Advance pouvait voir comment Sophi fonctionnait aux c\u00f4t\u00e9s de son p\u00e9age de lecture num\u00e9rique existant, Sophi a pr\u00e9sent\u00e9 environ la m\u00eame quantit\u00e9 de p\u00e9age de lecture num\u00e9rique et a g\u00e9n\u00e9r\u00e9 une hausse de 45\u00a0% du taux de conversion total, tout en d\u00e9couvrant \u00e9galement des poches de contenu dont les \u00e9diteurs n’avaient pas pr\u00e9vu qu’elles g\u00e9n\u00e9reraient des abonnements.<\/p>\n

John Hassell, vice-pr\u00e9sident principal et directeur \u00e9ditorial chez Advance Local, a comment\u00e9\u00a0: \u00ab\u00a0Nous souhaitions voir si le p\u00e9age de lecture num\u00e9rique de contenu de Sophi pourrait augmenter l’acquisition d’abonn\u00e9s de 10\u00a0%\u00a0; il a litt\u00e9ralement fait exploser cet objectif. Nous sommes satisfaits de la plateforme et de la mani\u00e8re dont elle nous r\u00e9v\u00e8le \u00e0 quel point notre contenu \u00e9ditorial est pr\u00e9cieux pour notre public.\u00a0\u00bb<\/p>\n

Advance Local est \u00e9galement finaliste des Digiday Media Awards<\/u><\/a>, dans la cat\u00e9gorie Meilleur abonnement ou Meilleur produit d’adh\u00e9sion, pour son travail utilisant Sophi Content Paywall Engine.<\/p>\n

\u00ab\u00a0Advance Local est une organisation incroyablement innovante que nous avons vue repousser les limites et nous sommes tr\u00e8s heureux de travailler avec elle\u00a0\u00bb, a ajout\u00e9 Mike O’Neill, co-fondateur et PDG de Sophi.io. \u00ab\u00a0Nous voyons qu’une grande valeur provient du p\u00e9age de lecture num\u00e9rique de contenu que la soci\u00e9t\u00e9 a mis en \u0153uvre et nous sommes ravis d’introduire une autre technologie de pointe dans cette marque tr\u00e8s forte.\u00a0\u00bb<\/p>\n

\u00c0 propos d’Advance Local<\/strong><\/p>\n

Advance Local (www.advancelocal.com<\/u><\/a>) est l’un des plus grands groupes de m\u00e9dias aux \u00c9tats-Unis. La soci\u00e9t\u00e9 exploite 10\u00a0organisations d’informations et d’actualit\u00e9s de premier plan et touche 55\u00a0millions de personnes chaque mois sur plusieurs plateformes gr\u00e2ce \u00e0 son journalisme de haute qualit\u00e9. Elle se consacre \u00e0 un journalisme local in\u00e9gal\u00e9 qui am\u00e9liore la vie de millions de personnes.<\/p>\n

\u00c0 propos de Sophi.io<\/strong><\/p>\n

Sophi.io (https:\/\/www.sophi.io<\/u><\/a>) a \u00e9t\u00e9 d\u00e9velopp\u00e9e par The Globe et Mail pour aider les \u00e9diteurs de contenu \u00e0 prendre des d\u00e9cisions strat\u00e9giques et tactiques importantes. Il s’agit d’une suite de solutions d’automatisation, d’optimisation et de pr\u00e9vision bas\u00e9es sur l’IA et l’AM qui comprend Sophi Site Automation, Sophi for Paywall et Sophi for First Party Data. Sophi permet \u00e9galement la mise en page automatis\u00e9e en un clic de l’\u00e9dition imprim\u00e9e sans mod\u00e8le. Sophi vise \u00e0 am\u00e9liorer les mesures qui comptent le plus pour votre entreprise, telles que la r\u00e9tention et l’acquisition d’abonn\u00e9s, l’engagement, la r\u00e9cence, la fr\u00e9quence et le volume.<\/p>\n

Contactez-nous\nJamie Rubenovitch\nResponsable marketing, Sophi.io\nThe Globe and Mail        \njrubenovitch@globeandmail.com<\/a>\n416-585-3355\n<\/pre>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
TORONTO, 19 mai 2022 (GLOBE NEWSWIRE) \u2014 Advance Local, l\u2019un des plus grands groupes de m\u00e9dias aux \u00c9tats-Unis exploitant 10\u00a0organisations d\u2019information et d\u2019actualit\u00e9s de premier plan et touchant 55\u00a0millions de personnes chaque mois, a quadrupl\u00e9 son objectif d\u2019abonnement en utilisant Sophi Content Paywall Engine. Face aux pressions publicitaires exacerb\u00e9es par le coronavirus, Advance Local a [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"yoast_head":"\nAdvance Local est un nouveau client de Sophi.io - South Africa Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southafricagazette.com\/advance-local-est-un-nouveau-client-de-sophi-io\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advance Local est un nouveau client de Sophi.io - South Africa Gazette\" \/>\n<meta property=\"og:description\" content=\"TORONTO, 19 mai 2022 (GLOBE NEWSWIRE) \u2014 Advance Local, l\u2019un des plus grands groupes de m\u00e9dias aux \u00c9tats-Unis exploitant 10\u00a0organisations d\u2019information et d\u2019actualit\u00e9s de premier plan et touchant 55\u00a0millions de personnes chaque mois, a quadrupl\u00e9 son objectif d\u2019abonnement en utilisant Sophi Content Paywall Engine. 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