{"id":31326,"date":"2021-06-09T05:43:14","date_gmt":"2021-06-09T05:43:14","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=74739"},"modified":"2021-06-09T05:43:14","modified_gmt":"2021-06-09T05:43:14","slug":"sophi-io-conquista-dois-inma-global-media-awards","status":"publish","type":"post","link":"https:\/\/southafricagazette.com\/sophi-io-conquista-dois-inma-global-media-awards\/","title":{"rendered":"Sophi.io Conquista Dois INMA Global Media Awards"},"content":{"rendered":"<p>TORONTO, June 08, 2021 (GLOBE NEWSWIRE) &#8212; A Sophi.io, plataforma de previs\u00e3o e otimiza\u00e7\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, foi a vencedora do Global Media Awards da International News Media Association (INMA) em duas categorias, Melhor Uso de Dados para Automatiza\u00e7\u00e3o ou Personaliza\u00e7\u00e3o e Melhor do Show da Am\u00e9rica do Norte.<\/p>\n<p>\u201cOs INMA Global Media Awards se concentram na excel\u00eancia em todas as \u00e1reas de m\u00eddia\u201d, disse Phillip Crawley, Editor e CEO da The Globe and Mail. \u201cEstou particularmente contente com o fato de o paywall totalmente din\u00e2mico e em tempo real da Sophi ter sido reconhecido em duas categorias e que a inovadora tecnologia automatizada de laydown de impress\u00e3o da Sophi tenha sido indicada para uso com Naviga e Agderposten.\u201d<\/p>\n<p>A Sophi tamb\u00e9m ficou em segundo lugar nas categorias de Melhor Iniciativa para Aquisi\u00e7\u00e3o de Assinantes e Melhor Uso de Dados para Impulsionar Assinaturas, Conte\u00fado ou Design de Produto e foi pr\u00e9-selecionada como finalista nas seguintes categorias: Melhor Iniciativa para Registro de Usu\u00e1rios e Melhor Inova\u00e7\u00e3o de Produto e Tecnologia.<\/p>\n<p>A competi\u00e7\u00e3o deste ano contou com 644 inscri\u00e7\u00f5es de 212 marcas de not\u00edcias de 37 pa\u00edses. A banca de jurados contou com 44 especialistas em m\u00eddia focados em resultados inovadores, conceitos \u00fanicos, forte criatividade, pensamento inovador e sinergias vencedoras em todas as plataformas.<\/p>\n<p>\u201cGrande uso de dados com enorme impacto. A personaliza\u00e7\u00e3o de paywalls \u00e9 fundamental para o sucesso da \u00e1rea de assinatura digital de m\u00eddia de not\u00edcias. Esta categoria \u00e9 mais uma prova de que isso \u00e9 verdade\u201d, disse um jurado sobre a tecnologia de paywall. \u201cO desenvolvimento de modelos de propens\u00e3o de usu\u00e1rio e de conte\u00fado \u00e9 uma boa pr\u00e1tica com a qual as outras empresas podem aprender\u201d, disse outro jurado.<\/p>\n<p>Outro jurado comentou: \u201cPersonaliza\u00e7\u00e3o baseada em uma incr\u00edvel Intelig\u00eancia Artificial e perfeita aceita\u00e7\u00e3o da necessidade de inclus\u00e3o de talentos em ci\u00eancia de dados em uma empresa de not\u00edcias. Excelente impacto e n\u00fameros.\u201d<\/p>\n<p>O paywall totalmente din\u00e2mico, personalizado e em tempo real da Sophi usa processamento de linguagem natural (natural language processing &#8211; NLP) para analisar o conte\u00fado e o comportamento do usu\u00e1rio para determinar quando solicitar dinheiro ou um endere\u00e7o de e-mail a um leitor e quando deix\u00e1-lo em paz. Ele pode otimizar v\u00e1rios resultados simultaneamente (como diferentes pacotes ou pontos de pre\u00e7o) e tamb\u00e9m funciona com problemas de cold-start.<\/p>\n<p>A Sophi \u00e9 um a plataforma de IA que ajuda os editores a identificar o conte\u00fado mais valioso e us\u00e1-lo para alcan\u00e7ar os principais objetivos da empresa. Editores de tr\u00eas continentes agora usam a tecnologia AI\/ML da Sophi para impulsionar decis\u00f5es de paywall, automa\u00e7\u00e3o de sites e automa\u00e7\u00e3o de impress\u00e3o.<\/p>\n<p>A solu\u00e7\u00e3o automatizada de laydown de impress\u00e3o da Sophi, que capacita a Naviga Publisher, recebeu uma men\u00e7\u00e3o honrosa na categoria Melhor Inova\u00e7\u00e3o de Produto e Tecnologia. Um jurado da INMA comentou: \u201cA Sophi &#8211; a primeira deste tipo &#8211; \u00e9 um grande exemplo de uma solu\u00e7\u00e3o automatizada de laydown de impress\u00e3o. \u00c9 muito interessante ver que o trabalho do editor fica reduzido somente \u00e0 sele\u00e7\u00e3o do conte\u00fado. A automa\u00e7\u00e3o de at\u00e9 80% das p\u00e1ginas editoriais dos jornais pode ser um divisor de \u00e1guas para a ind\u00fastria gr\u00e1fica.\u201d<\/p>\n<p>No ano passado, a Sophi tamb\u00e9m foi vencedora do Online Journalism Award (OJA) por Inova\u00e7\u00e3o T\u00e9cnica no\u00a0Servi\u00e7o de Jornalismo Digital, concedido pela Online News Association (ONA), e do World Digital Media Award e do North American Digital Media Award concedido pela The World Association of News Publishers (WAN-IFRA) na categoria de Melhor Start-up de Not\u00edcias Digitais.<\/p>\n<p><strong>Sobre a Sophi.io<\/strong><br \/>\nA Sophi.io (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=76qzVAm2G29IQNq3EdUAxdA_xQykHOJXbZ9NPGUPraJvvDcj1JLaEveNK5YmoYTcisPWEHH0nJswLNffjKs-jQ==\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D76qzVAm2G29IQNq3EdUAxdA_xQykHOJXbZ9NPGUPraJvvDcj1JLaEveNK5YmoYTcisPWEHH0nJswLNffjKs-jQ%3D%3D&amp;source=gmail&amp;ust=1623303424201000&amp;usg=AFQjCNFKZTWzJrYypsGcv9Is3TCylYroIQ\"><u>https:\/\/www.sophi.io<\/u><\/a>) foi desenvolvida pela The Globe and Mail para ajudar os editores de conte\u00fado a tomar decis\u00f5es estrat\u00e9gias e t\u00e1ticas importantes. \u00c9 um conjunto de ferramentas de otimiza\u00e7\u00e3o e previs\u00e3o alimentadas por IA e ML que inclui Sophi Site Automation e Sophi Dynamic Paywall, bem como Sophi Analytics, um sistema de suporte \u00e0 decis\u00e3o para editores de conte\u00fado. A Sophi foi projetada para aprimorar as m\u00e9tricas que mais importam para sua empresa, como reten\u00e7\u00e3o e aquisi\u00e7\u00e3o de assinantes, engajamento, recentidade, frequ\u00eancia e volume.<\/p>\n<pre>Contato com a M\u00eddia\u00a0\u00a0\r\nJamie Rubenovitch\u00a0\r\nDirigente de Marketing, Sophi\u00a0\r\nThe Globe and Mail\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\r\n416-585-3355\u00a0\u00a0\r\n<a href=\"mailto:jrubenovitch@globeandmail.com\" >jrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO, June 08, 2021 (GLOBE NEWSWIRE) \u2014 A Sophi.io, plataforma de previs\u00e3o e otimiza\u00e7\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, foi a vencedora do Global Media Awards da International News Media Association (INMA) em duas categorias, Melhor Uso de Dados para Automatiza\u00e7\u00e3o ou Personaliza\u00e7\u00e3o e Melhor do Show da Am\u00e9rica do [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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