Monthly Archives: April 2016

UEFA and Pepsi® Bring First-Ever Epic Live Music to UEFA Champions League Final

Alicia Keys to Perform at UEFA Champions League Final Opening Ceremony on May 28th  

LONDON, and PURCHASE, New York, April 27, 2016 /PRNewswire/ — UEFA and Pepsi® are excited to announce that for the first time ever, the UEFA Champions League Final will feature a global live music headline performance as part of the opening ceremony pageantry. Taking place on May 28th at Stadio Giuseppe Meazza in Milan, Italy, the “UEFA Champions League Final Opening Ceremony presented by Pepsi” will feature Alicia Keys as the inaugural artist to usher in a new live entertainment era for the UEFA Champions League Final. Airing in more than 220 countries, the UEFA Champions League Final is the most watched annual sporting event in the world.

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“I’m extremely excited to share my new music at the UEFA Champions League Final, an event that is celebrated in every corner of the world,” said Alicia Keys. “This is going to be a powerful moment in history and one that represents the spirit of all the similarities we share no matter where we live and who we are. I’m honored to be a special part of such a beloved experience.”

This year’s “UEFA Champions League Final Opening Ceremony presented by Pepsi” will merge the worlds of world-class music, entertainment and sports, as well as celebrate design and fashion as a nod to the host city, Milan.

“Music, entertainment and sports have always been a vital part of the Pepsi DNA. We are the brand that invented entertainment marketing and continue to push creative boundaries,” said Carla Hassan, SVP, Global Brand Management, Global Beverage Group, PepsiCo. “By creating a global stage as part of the UEFA Champions League Final for the first time, Pepsi will produce an epic, memorable moment that will draw an even broader global fan base to the pitch, elevate the excitement of the 2016 final, and establish a new tradition for one of the world’s most beloved sport spectacles.”

The revived opening ceremony marks an expansion of PepsiCo’s existing partnership with the UEFA Champions League, bringing one of the world’s most passionate musicians to a massive global audience and further heightens the excitement and grandeur of the world’s most watched annual sporting event. PepsiCo initially joined forces with the UEFA Champions League in 2015, announcing a partnership with the prestigious European club football tournament where Lay’s, Gatorade and Pepsi MAX / Pepsi serve as lead brands for the competition.

Guy-Laurent Epstein, UEFA Marketing Director, commented, “With an iconic and storied history in music, Pepsi was the ideal partner to bring an epic music performance to the world’s most watched annual sporting event for the first time, and UEFA is delighted that Alicia Keys will be performing in Milan. The UEFA Champions League Final is the ultimate stage in European football, bringing together the two best teams on the continent. With such a highly respected and truly global artist performing ahead of the UEFA Champions League Final, it heightens even further the appeal of the match and consequently will reach a broader audience demographic, which ultimately further strengthens the global status of UCL.”

In addition to the “UEFA Champions League Final Opening Ceremony presented by Pepsi” performance, Keys – who recently joined Season 11 of NBC’s hit show The Voice in the United States and will release her 8th album this yearwill be featured in a variety of integrated campaign elements leading up to the performance.

For more information, visit

About UEFA

UEFA – the Union of European Football Associations – is the governing body of European football. It is the umbrella organisation for 54 national football associations across Europe. Its objectives are to deal with all questions relating to European football, to promote football in a spirit of unity, solidarity, peace, understanding and fair play, without any discrimination on the part of politics, race, religion, gender or any other reason, to safeguard the values of European football, maintain relations with all stakeholders involved in European football, and support and safeguard its member associations for the overall well-being of the European game.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

Ten Global Grassroots Organizations Received Intercultural Innovation Award at the 7th Global Forum of the United Nations Alliance Of Civilizations

BAKU, Azerbaijan, April 26, 2016 /PRNewswire/ — During a ceremony at the 7th UNAOC Global Forum, the United Nations Alliance of Civilizations (UNAOC) and BMW Group announced this year’s ten Intercultural Innovation Award recipients. The Intercultural Innovation Award, a partnership between UNAOC and the BMW Group, supports grassroots initiatives that promote intercultural dialogue and understanding

“At UNAOC, we harness multiple perspectives and determine creative solutions to move towards living inclusively together,” said Nassir Abdulaziz Al-Nasser, High Representative for the United Nations Alliance of Civilizations. “That we are doing this in partnership with BMW Group is further evidence of the innovative approaches we pursue.”

“In our centenary year, the BMW Group is particularly emphasizing our focus on the future and innovative solutions to the challenges of tomorrow,” said Bill McAndrews, Vice President BMW Group Communications Strategy, Corporate and Market Communications. “It is with great pleasure that we, together with UNAOC, foster the development of initiatives that share our pioneering spirit.”

This year, first prize went to Give Something Back To Berlin for their urban integration platform. The platform strengthens the cohesion of the Berlin community by connecting new Berliners with organizations active in social engagement and community service. To date, skilled volunteers from over 50 nationalities are participating in vibrant projects throughout the city, creating meeting points for different communities that would otherwise stay isolated from one another.

Other awardees by ranking include:

2nd prize: Unistream (Israel)

3rd prize: Red Dot Foundation – Safecity (India)

4th prize: The Coexist Initiative (Kenya)

5th prize: Shine a Light (Brazil/USA)

Honourable mentions in alphabetical order include:

The Blessing Basket Project (USA)

International Council for Cultural Centers – Bakers without Borders (Bulgaria)

On Our Radar (UK)

Routes 2 Roots (India)

SINGA (France)

During one year, the selected initiatives can enjoy invaluable resources from the BMW Group and UNAOC, such as mentoring, monetary support and participation in training activities. This model of collaboration between the United Nations and the private sector creates deeper impact, as both partners provide their respective expertise to ensure the sustainable growth of each project.

In case of enquiries please contact:

Milena Pighi, BMW Group, Spokesperson BMW Group Corporate Social Responsibility
Telephone: +49-89-382-66563, Fax: +49-89-382-24418,

Alessandro Girola, UNAOC, Programming Coordinator
Telephone: +1- 929-274-6217, Fax: +1-929-274-6233,



JOHANNESBURG, The South African Broadcasting Corporation (SABC) is set to introduce language-based channels to cater for the diverse nature of the country’s population, says its Chief Operating Officer, Hlaudi Motsoeneng.

These channels are being implemented because South Africans have been complaining about a lack of lingual and cultural representation on South African television channels, he said here Monday.

Motsoeneng said the channels would be grouped according to language groups. There will be a “Sotho” channel which caters for Sesotho and similar languages, like Setswana.

“There will also be a Nguni channel that caters for Nguni languages, and so forth,” he added

The channels will only broadcast local content and will open the way for local creative talents to create content in their own languages, he said.


South Africa: Premier Senzo Mchunu Celebrates Freedom Day

KwaZulu-Natal Premier Senzo Mchunu has called on the people of this province to unite and celebrate Freedom Day as a “United Nations” committed to preserving the Rainbow Nation. This year’s Freedom Day will take place in Embuzweni Sports Field, Ward 15 Peacetown in Ladysmith starting at 10h00.

“Perhaps the question that we need to ask ahead of this important day is what Freedom is?

“Freedom refers to a state of complete psycho-social and economic emancipation, to live free of oppression and prejudice based on social status, race, class, culture, gender, religion, disability and political, legal, economic, cultural or other considerations.”

“We need to understand that true freedom without access to justice is impossible. Freedom without access to economic opportunities is not complete. Freedom that coexists with under-development and deep poverty is not true freedom. Freedom is indivisible–there can be no freedom for some and not for all.”

Source: KwaZulu-Natal Office of the Premier

Minister Molewa to lead an Inter-Ministerial site visit and public awareness initiative on Desertification, Land Degradation and Drought (DLDD)

The Minister of Environmental Affairs, Mrs Edna Molewa will lead the Inter-Ministerial site visit and public awareness initiative on Desertification, Land Degradation and Drought (DLDD) on Friday, 29 April 2016 in Bensonvale College, Sterkspruit,Eastern Cape.

The purpose of the site visit and public awareness initiative is to showcase to the public and demonstrate to the political heads the extent of desertification as well as the relevant strategies implemented to address the challenge.

A pilot land rehabilitation project funded by the Department of Environmental Affairs will be showcased in the Eastern Cape. This project falls under the Working for Land focus area which is an Expanded Public Works Programme.

The objective of this project is to address the impacts of desertification, land degradation,drought, rehabilitation and restoration. The project also aims to help with job creation, small business development and skils development in the area. The areas that the project is targeting include Jozana’s Hoek, Magwiji, Sundudza and Jozana’s neck. The project entails erosion control, rehabilitation of dongas, construction of gabion structures, and re-vegetation of the area through the planting of shrubs and trees that are indigenous to the area.

Twelve (12) million rand was allocated to the project from July 2011 to July 2013, for the first phase. An allocation of R nine (9) million was made for the 2014 to 2016 financial year for the second phase.

Desertification is land degradation in drylands that affects biological productivity as well as the livelihoods of millions of people. It is caused by a combination of human and natural factors that contribute to an unsustainable use of natural resources which include soil, water, air, vegetation, solar and wind energy.

Minister Molewa will be joined by Minister of Agriculture, Forestry and Fisheries Minister, Mr Senzeni Zokwana and Department of Public Works Minister, Mr Thembelani Thulas Nxesi.

Source: Department of Environmental Affairs